This link is part of Keven Kelly’s book, “Out of Control” . Its a case study with a mob of 5000 gammers with wands democratically controlling decisions made in the game. This would have been immensely interesting to have been a part of or to watch. Aside from the points that the author derives from this event, it has a huge potential for furture gamming and consider making business decissions in a virtual setting using a similar technique. This could provide a relentless competitive edge.

The audience roars in delight. Without a moment’s hesitation, 5,000 people are playing a reasonably good game of Pong. Each move of the paddle is the average of several thousand players’ intentions. The sensation is unnerving. The paddle usually does what you intend, but not always. When it doesn’t, you find yourself spending as much attention trying to anticipate the paddle as the incoming ball. One is definitely aware of another intelligence online: it’s this hollering mob.

The group mind plays Pong so well that Carpenter decides to up the ante. Without warning the ball bounces faster. The participants squeal in unison. In a second or two, the mob has adjusted to the quicker pace and is playing better than before. Carpenter speeds up the game further; the mob learns instantly.

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