Comments on: Innovation, part 2 http://fatpenguinblog.com/weinerdoodz/innovation-part-2/ Donkies Bloggin' for Donkies Fri, 12 Mar 2010 18:51:15 +0000 http://wordpress.org/?v=2.5 By: LMS http://fatpenguinblog.com/weinerdoodz/innovation-part-2/#comment-262007 LMS Tue, 04 Aug 2009 00:25:09 +0000 http://fatpenguinblog.com/?p=1112#comment-262007 interesting interview. agreed, innovation is mostly about the people involved. i think improved user design and slick marketing help, also. how many innovations in the toothbrush and shaver have we witnessed in our lifetime - countless! the innovations are generally minor, but the advertising message carries a lot of weight. interesting interview. agreed, innovation is mostly about the people involved. i think improved user design and slick marketing help, also. how many innovations in the toothbrush and shaver have we witnessed in our lifetime - countless! the innovations are generally minor, but the advertising message carries a lot of weight.

]]> By: Tom Distler http://fatpenguinblog.com/weinerdoodz/innovation-part-2/#comment-35560 Tom Distler Wed, 11 Jun 2008 17:26:44 +0000 http://fatpenguinblog.com/?p=1112#comment-35560 I think this is one of the hardest things to get across to people here at "Initech". Not all companies are in an industry with a high "cool-factor" like Pixar, but creativity and innovation shouldn't be pushed by the wayside. User-experience (Ux) is still important no matter what market you play in, and if done right can really set you apart. Cliche example: I've never found cell phones and PDAs that interesting, but Apple made them so (to further the overuse of the iPhone example :-)). Delivering features is #1, but you can double the value of those features with great Ux. I think this is one of the hardest things to get across to people here at “Initech”. Not all companies are in an industry with a high “cool-factor” like Pixar, but creativity and innovation shouldn’t be pushed by the wayside. User-experience (Ux) is still important no matter what market you play in, and if done right can really set you apart. Cliche example: I’ve never found cell phones and PDAs that interesting, but Apple made them so (to further the overuse of the iPhone example :-)).

Delivering features is #1, but you can double the value of those features with great Ux.

]]>