If you really want to build something sustainable and innovative you have to invest in R&D. If you build the right culture and invest in the right facilities and you encourage and motivate and inspire both young and seasoned people and put them all in the right environment—then it really performs for you. It’s what I call sustainable innovation.
Amen. If your competitors build cheaper products that’s in the same market as you, innovation is the only thing will keep you alive…in the long run.